Our Services and Activities
The HMA's
mandate is to work on behalf of its members (the merchants and property
owners of the Heights) to promote the economic development in the
Heights commercial district in cooperation with the community.
That translates into lots of different activities that build up this community.
These include:
Communication & Member Services
- Welcome kits for new merchants
- Business kits for prospective merchants
- Heights "Outlook" merchant newsletter (3 times annually)
- "What's Up" e-Bulletins (every 3 weeks via fax and e-mail)
- Heights Business Directory (part of marketing and promotions)
- Seminars and Events, including networking open houses and mixers.
- Mystery Shopper program (held periodically)
- Member and Customer surveys (conducted periodically)
- Heights web directory of businesses (www.burnabyheights.com)
- Marketing surveys and re-branding strategies on behalf of the Heights shopping district
Marketing and Promotions
- Various
strategies to promote the benefits of Burnaby Heights including this
web site, media relations and advertising, both ongoing and in regards
to our unique events.
- Business Directory with a circulation of over 14, 000
- Monthly Heights insert in the Burnaby Now, reaching20, 465 North Burnaby homes and businesses.
Events
- Hats Off Day, voted Burnaby's Best Festival 2005, 2006 and 2007, with 40,000+ visitors annually
- Giro di Burnaby, a City of Burnaby bicycle race that the HMA helps facilitate
- Halloween in the Heights, with trick-or-treating among merchants who know our local children and their families
- Light up the Heights, our winter festive tradition, with Santa, music, and treats and our famous lights
- Holiday Window Dressing Competition with tips from WOW! What a Window.
Transportation & Parking
- We work hard
with the City to make sure that the parking needs of the Heights are
met - including 19 corner and angle parking lots that provide free
2-hour parking all over the Heights.
- Problem solving and advocacy in regards to issues such as HOV Lane Removal.
- Advocating on behalf of merchants for other transportation solutions.
Street Beautification
- Litter pick up 4 times per week; Maintaining tree wells
- Street banners, colourful and eye-catching, changed every two years
- Decorative "Heights" street signage; decorative lights every winter season
- Heights Mural Projects every two years - check them out all around town
- Advocacy and merchant resources for keeping our streets clean and pigeon poop free
- Street
furniture, in conjunction with the City of Burnaby: benches, bus
shelters, bike racks, garbage cans, and pedestrian-level lighting;
Repainting and Maintenance of street furniture.
Security and Community Policing
- The Association is represented on the Community Policing Advisory Committee.
- Business Watch program allows businesses to work proactively to prevent crime.
- Security
Alerts issued to all merchants in the Heights via fax and e-mail
regarding suspicious activities and crimes reported by members (usually
within 24 hours)
-
Community Partnerships
The following
are collaborations with numerous community partners, such as Heights
Neighbourhood Association, Gilmore Community School, Chevron, and
others.
- Heights Fountain Square (2001) - A community meeting place and public art showpiece
- TransCanada Trail - This gorgeous trail will take you through the Heights all the way to Newfoundland.
-
Heritage on the Heights signage - We have a long and authentic history, and these signs help us tell our story to the public
-
Halloween
fireworks for the local kids, Fundraising for the Burnaby Firefighters
Charitable Society and select community charities
- Security Workshops and Seminars (Periodic) in partnership with the RCMP Community Policing Office
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