We all know our kids need regular physical activity, but only seven per cent are active enough to meet Canadian Physical Activity Guidelines. One solution is so simple, and so easy—play! Unfortunately, the 2012 Active Healthy Kids Canada Report Card found that 46 per cent of Canadian kids are getting three hours or less of active play per week, including weekends. To help reverse the decline of play, ParticipACTION has created a national social change marketing campaign called Bring Back Play to rally and inspire parents and caregivers to motivate children to move more. Thanks to ParticipACTION’s first-ever provincial partnership with the B.C. Ministry of Health, the campaign is co-branded with Healthy Families BC in British Columbia, and includes the Bring Back Play Funmobile fall tour, visiting events, schools, neighbourhood parks and festivals to encourage kids to get out and move, while educating parents on the importance of play. “Let’s bring back play and give kids the unstructured active time that used to be part of every childhood,” says Kelly Murumets, President and CEO of ParticipACTION, the national voice of physical activity and sport participation in Canada. “Let’s offer them options besides computers and TV, and work with our neighbours to address safety concerns, so that our kids have the chance to run around freely, let loose and direct their own activities. They’ll be happier, healthier and stronger for it!” Play is not only an easy, accessible and affordable way to get children moving more, but it has the potential to improve a child’s physical, emotional, social and cognitive well-being. “We can create a happier, healthier British Columbia if we bring back play,” says Minister of Finance Michael de Jong. “Our kids need 60 minutes of physical activity each day, and we’re working with ParticipACTION to support and encourage families to find easy ways to add movement to their lives.” One unique element of the campaign is the Bring Back Play app—a web-based tool to help parents recall the games they fondly remember playing as a child, teach their children those games and submit more active games to share with other parents. The app was developed by ParticipACTION, in partnership with Active Healthy Kids Canada, and is optimized for mobile use, so that parents can access game ideas while outdoors with their children. To access the app, please visit www.bringbackplay.ca. By Katherine Janson, ParticipACTION The Bring Back Play Funmobile tour is bringing a truck full of fun games, activities and giveaways to Halloween on the Heights on Wednesday, Oct. 31 from 3:30 - 5:30 p.m. Be sure to drop by and visit them - they'll be located in the Westminster Savings Credit Union (4106 Hastings Street) parking lot.