Hats Off Day Merchant Information
2015 Theme: Hollywood!
Hats Off Day began with Heights merchants in 1984 as a customer appreciation day and eventually merged with other community spirit events in 1989 to become the focal point of our year. Merchants continue to “take their hats off” to their customers and their community today, just as they have been doing for years.
Hats Off Day is fast approaching and it’s time for you and your business to start planning! The following information, forms and deadlines will help you plan your activities and get the most out of Hats Off Day.
With 60,000 visitors coming to the Heights, Hats Off Day is your single biggest public relations opportunity of the year. It’s a day when you can give back to your loyal customers, attract new customers, and leave a great impression on both locals and visitors. It is a “customer-making” day, rather than a “money-making” day.
Let the HMA know what you are planning for Hats Off Day so that your business name, location and activity can be promoted in our Hats Off Day Event Program, in the Burnaby Now newspaper, and promoted on the HMA’s website, Facebook and Twitter. This information will also help the HMA map out activities and alert us of any entertainment conflicts.
The deadline to submit your Hats Off Day activity and promotion for the event program is Friday, April 24, 2015. After this date, we cannot guarantee placement in the event program.
The theme in 2015 is “Hollywood. We encourage you to have fun with this theme and use it in your business’ activity planning. You will help create the visitor’s experience on Hastings Street by following the theme.
If you are planning to offer food to the public as a part of your Hats Off Day activities, you must apply to the Fraser Health Authority for a food permit.
Completed forms must be submitted to the Fraser Health Authority by Wednesday, May 6, 2015. Late applications will not be accepted.
The HMA provides a limited number of grants to merchants who hire entertainment. Here’s how it works:
- Hire an entertainer for your business. There are a lot of entertainment options that would appeal to a wide audience, create interest on the street, and be suitable for family viewing. An entertainer is someone who performs for an audience.
- Grants will be awarded on a first-come, first-served basis and will depend on the other activities that are taking place in the vicinity. Although there is no specific deadline for registration, because of the high demand for the grants, we suggest you call 604-294-8899 as soon as possible to ensure you reserve one. There are four $250 rebates available for entertainment valued at a minimum of $500 and four $125 rebates available for entertainment valued at a minimum of $250.
- Once your business is approved, after Hats Off Day, send a copy of your receipt to the HMA by Friday, August 28, 2015 to receive the rebate.
If you would like to participate in the Hats Off Day parade, please click here. Please note that only application forms completed online will be considered.
The deadline to apply is Friday, April 10, 2015. Applications will be reviewed and parade entries selected based on the enhanced creative criteria that will make the entire parade more entertaining, dynamic and interesting for the viewer. Successful applicants will be notified by Friday, April 17, 2015 There are 40 spots available this year.
Show & Shine
The Show & Shine, a display of more than 100 vintage, sports, and unique vehicles, is a major Hats Off Day attraction. If you have a car that you would like to display in the Show & Shine, please check back soon for the application form, or contact the Show & Shine Coordinator, Bonnie Game by calling 604-299-7447. The deadline to reserve your space in the Show & Shine is Friday, May 15, 2015. The Show & Shine registration fee is $20/per car, with proceeds benefiting Burnaby Community Connections.
Sponsor a Show & Shine trophy
By sponsoring a Show & Shine trophy, your business name and logo will go on one of the Show & Shine trophies. When the trophy is presented to the winner, your business name will be announced to the public. This offers great promotional value for only $40!
The Show & Shine Trophy Form can be found at the bottom of the Merchant Activity Form. The sponsorship deadline is Friday, May 15, 2015.
The HMA issues Barricade Passes to allow Heights merchants to get through barricades with their own vehicles in order to park in their own parking spots on their commercial property. The number of Barricade Passes available to each business is limited to the number of employee vehicles that usually park on the business property. Parking on the laneway itself is not permitted, as usual. Please note: a barricade pass is not a parking pass.
Barricade Passes will be delivered to all merchants by Friday, May 29, 2015. If you require additional passes, you can pick them up from the HMA office only until Friday, Tuesday, June 2, 2015.
Deadlines and Important Dates
April 10 Deadline for HATS OFF DAY PARADE ENTRY APPLICATION FORM
April 24 Deadline for HATS OFF DAY EVENT PROGRAM MERCHANT ACTIVITY FORM
May 6 Deadline for Food Permits to be submitted to Fraser Health Authority
May 15 Deadline to SPONSOR A SHOW & SHINE TROPHY
Deadline to reserve your space in the Show & Shine
May 29 Barricade Passes delivered to businesses
June 2 Deadline to pick-up additional Barricade Passes from the HMA Office
June 6 HATS OFF DAY!