Programs & Services

Programs & Services

Programs & Services

Promoting this friendly neighbourhood is the Heights Merchants Association (HMA), a Business Improvement Area (BIA) consisting of more than 350 merchants and over 150 property owners located along Hastings Street between Boundary Road and Gamma Avenue. The HMA is funded by a special property tax levy, which is voted on by the membership and enacted as a bylaw by the City of Burnaby. The HMA uses the levy to promote and enhance the Heights in many ways, including: improving its physical attractiveness, organizing special events, attracting shoppers and businesses to the area, solving problems and lobbying on behalf of its members, implementing plans for our neighbourhood future and contributing to the community in multiple ways.

It is the mandate of the HMA to work on behalf of its members to create and promote the economic development of the Heights commercial district in cooperation with the community. Below are a few of the ways in which we try to achieve this objective:

Street beautification: Enhance our local character and physical environment

  • Litter pick up four times a week
  • Power washing program (available for merchants to borrow to clean their storefronts)
  • Decorative street banner program
  • Tree well maintenance
  • Bi-annual mural program
  • Anti-graffiti initiatives
  • Seasonal street tree lighting

Event planning: Host events and celebrations to foster a strong sense of place

  • Organize and facilitate many special events, including Hats Off Day, Giro di Burnaby (City of Burnaby event), Halloween on the Heights, Light up the Heights and Chinese New Year

Safety and Security: Prevent crime and foster security

  • Support Business Watch Program
  • Distribute Security Alerts
  • Host safety workshops and seminars as needed in partnership with the RCMP
  • Member of the Community Policing Advisory Committee (CPAC)

Marketing and promotions: Market and promote the area on behalf of merchants

  • Develop campaigns and initiatives that promote the Heights, including a website, media relations and advertising, and participating in the monthly Heights insert in the Burnaby Now
  • Develop marketing materials, such as the annual Heights Business Directory as well as the Heights Guide and Map, which are distributed to thousands of homes throughout Burnaby, Vancouver, the North Shore and Port Moody
  • Actively engage in social media
  • Business recruitment initiatives
  • Create popular promotional items, such as Heights shopping bags and umbrellas

Communication and Member Services: Build member relations

  • Provide welcome kits for new merchants
  • Provide business kits for prospective merchants
  • Publish Heights “Outlook” newsletter (semi-annually)
  • Produce “The Pulse” e-Bulletins (bi-weekly)
  • Publish Heights Business Directory (annually)
  • Maintain Heights web directory of businesses
  • Host seminars and events, including networking open houses and mixers
  • Conduct Member and Customer surveys (conducted periodically)
  • Engage in special projects such as professional marketing surveys and re-branding strategies

Advocacy: Support the success and needs of our merchants

Work on behalf of our members on various municipal and provincial issues as they arise and impact our commercial district.

  • HOV lane
  • Parking
  • Pedestrian friendliness and safety
  • Streetscape enhancements, such as public art projects, pole painting, and hanging flower basket program

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